Defining your business strategy generally involves setting goals, determining actions to achieve the goals, and mobilising resources to pursue your strategy. And knowing current market trends is key to smart strategic planning in Africa. Here are eight business trends and a few tips for increased profitability in 2015.
1. Bet on value addition
2. Fast-moving consumer products will make up Africa’s top sector
3. Intra-African trade is growing fast
4. E-commerce is gaining momentum
5. Africans are looking for export markets
6. The East African Community growing into a top market destination
7. Women-focused business is a smart success strategy
8. Africa needs managers
1. Bet on value addition
1. Bet on value addition
African governments are promoting value addition for economic development and there are huge gaps to be filled. This means manufacturing processes that add value to raw products and materials will happen increasingly, generating more money on the continent.
Can you for example imagine an economic powerhouse like Nigeria is annually importing tropical fruit concentrate worth millions of dollars from the west? The value of these imports was estimated at $140m in 2014. Yet fruits are regularly rotting away in Nigeria and across the continent because farmers cannot transport them to major markets either in time or at a profit. This is one example of adding value to raw produce and increasing your profitability, tapping right into African market gaps and trends... READ MORE
Source: www.howwemadeitinafrica.com
Source: www.howwemadeitinafrica.com